McCain: Bring Back Anything

The earth loses an enormous amount of healthy soil to erosion at an alarming rate. McCain is using regenerative agriculture to bring dead soil back to life.

So McCain decided to demonstrate that by bringing something else back from the dead—Barb, a much loved (and missed) character from one of the most popular shows of all time. #BringBackBarb #JusticeForBarb

Client: McCain
Executive Creative Director: Leia Rogers
Creative Directors: Cam Spires, Grace Cho
Writer: Jon Mandell
Art Director: Syd Danger
Producer: Leanne McLellan, Zara Thomas
Director: Amber Schaefer

destination canada - maple leave

The world is a stressful place right now, so Canada’s tourism board wanted to position our country as the perfect spot to rest and recuperate. So, instead of stress leave, we asked people to take a better kind of leave. A Maple Leave.

Client: Destination Canada
ECD: Morgan Tierney
CDs: Cam Spires, Grace Cho, Jake Hope
Writer: Cam Spires
ADs: Grace Cho, Liana Mascagni
Producer: Zara Thomas
Accounts: Mitch McKamey
Director: Matt Lenski
Prod co: Skin and Bones
Editors: Saints Editorial
Music/SFX: Wave

Recognition:
2023 ADCC Awards - Bronze, TV Single (over 30 seconds)

SHAW BUSINESS - BRIGHTER DAYS AHEAD

Small businesses are the primary setting for our small interactions throughout the day. But one thing that’s become more clear over the last year is that those small interactions are a pretty big part of our lives. This spot celebrates that these seemingly small moments, brought to us by business owners, are back in our lives once again.

CLIENT: Shaw Business
AGENCY: Rethink
CD: Leia Rogers, Sean O’Connor, Jake Hope
CW: Cameron Spires
AD: Grace Cho
DIR: Chris Brown
PROD: Animals
VFX: The Vanity
PRODUCER: Katie Calhoun

DESTINATION CANADA - TRY CANADA

Encouraging people to come and try new things in Canada, even if they suck at them. Because when you try something new, even failure feels like victory.

CLIENT: Destination Canada
AGENCY: Rethink
ECD: Morgan Tierney
CW/CD: Cameron Spires
AD/CD: Grace Cho

DESTINATION CANADA - OPEN IF YOU ARE

Highlighting common misconceptions about Canada while proving them wrong.

CLIENT: Destination Canada
AGENCY: Rethink
ECD: Morgan Tierney
CD: Grace Cho
CW: Hannah Prystay
AD: Liana Mascagni

CANADIAN WESTERN BANK - WE DO WINDOWS

CWB employees take pride in going to their clients, wherever they may be, with proactive banking solutions. In this spot, we took that idea to a whole other level.

Client: Canadian Western Bank
Executive Creative Director: Katie Ainsworth
Copywriter: Brian Quittenton
Art Director: Grace Cho
Published: 2019

Recognition:
Applied Arts Advertising Award, TV single