MCcain distractifry

A ridiculous contraption as ridiculous as your family conversations.

Family gatherings can be a lot. And it’s pretty much a guarantee that uncomfortable questions and topics will get brought up. That’s why we made this very real, and very ridiculous piece of technology that dispenses fries whenever it recognizes cringy keywords.

Recognition:
2023 ADCC Awards - Silver, Smart Devices/Voice Assistants
2023 CommArts Interactive Awards - Environmental
2023 Effies - Renaissance

CASE STUDY

Was it ridiculous? Yes. Were the results? Absolutely not. Despite being a Canadian campaign, Distractifry was talked about on all 6 continents, with over 53M earned impressions, leading to a whopping 22% increase in sales compared to the same period the previous year.