MCcain distractifry

Client: McCain Foods Canada
CCO: Aaron Starkman
ECD: Leia Rogers
CD: Lara Palmer
CD / Writer: Sean O’Connor
CD / Art Director: Grace Cho
ACD / Writer: Jordon Lawson
ACD / Art Director: Eric Seymour
Writer: Jessica Liew
Agency: Rethink

A ridiculous contraption as ridiculous as your family conversations.

Family gatherings can be a lot. And it’s pretty much a guarantee that uncomfortable questions and topics will get brought up. That’s why we made this very real, and very ridiculous piece of technology that dispenses fries whenever it recognizes cringy keywords.

Recognition:
2023 ADCC Awards - Silver, Smart Devices/Voice Assistants
2023 CommArts Interactive Awards - Environmental
2023 Effies - Renaissance