McCain: bring back anything

Client: McCain
Executive Creative Director: Leia Rogers
Creative Directors: Cam Spires, Grace Cho
Writer: Jon Mandell
Art Director: Syd Danger
Producer: Leanne McLellan, Zara Thomas
Director: Amber Schaefer

The earth loses an enormous amount of healthy soil to erosion at an alarming rate. McCain is using regenerative agriculture to bring some of that healthy soil back to life.

So McCain decided to demonstrate that fact by bringing something else back to life—Barb, a much loved (and missed) character from one of the most popular shows of all time. #BringBackBarb #JusticeForBarb