YOU DON’T HAVE TO KNOW IT TO LOVE IT 

The game of curling is totally unique—its rules, its arena and especially its lingo—making it very hard to follow for those who aren’t die-hard fans. So we broke down the language barrier to entry with an integrated campaign that showed non-fans how exciting curling can be, in words anyone can understand.

Recognition:
One Show Shortlist
Marketing Awards Bronze - Film - TV Campaign Small Budget

CLIENT: Curling Canada
ECD: Katie Ainsworth
CD: Pierre Chan
CD: Scott Schneider
AD: Grace Cho
CW: Jono Saye
DIR: Eric Yealland
AUDIO: Wave Productions
PUBLISHED: 2019

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