YOU DON’T HAVE TO KNOW IT TO LOVE IT 

The game of curling is totally unique—its rules, its arena and especially its lingo—making it very hard to follow for those who aren’t die-hard fans. So we broke down the language barrier to entry with an integrated campaign that showed non-fans how exciting curling can be, in words anyone can understand.

Client: Curling Canada
Executive Creative Director: Katie Ainsworth
Creative Directors: Pierre Chan, Scott Schneider
Art Director: Grace Cho
Copywriter: Jono Saye
Director: Eric Yealland
Audio: Wave Productions
Published: 2019