MCDONALD'S
SOLVE LUNCH FIRST

When lunchtime is approaching, hunger and indecision can cause brain fog. Pretty soon ‘what’s for lunch?’ becomes your primary concern. 

We positioned The 12 sandwich as the perfect solution to lunchtime indecision—by illustrating famous characters having their career-defining epiphanies blocked until they can figure it out.

Credits
Client: McDonald's
Agency: Cossette
Creative Director: Michael Milardo
Art Director: Grace Cho
Illustrator: Grace Cho
Copywriter: Cameron Spires
Account Director: Melissa Guillergan
Account Executive: Rheanne Sleiman
Producer: Chris Townsend