McDonald's Just Right

This digital billboard pulls real-time weather data, displaying the current temperature using the most appropriate McCafe beverage. As the day gets hotter, the featured drink becomes colder, showing that there's always a perfect McCafe beverage for this very moment.

Recognition:
Communication Arts Advertising Award
Applied Arts Interactive Award for Interactive, Offline Digital
Applied Arts Advertising Award for Billboard, Single
Lotus Award for OOH Single
Grand Prize Winner, Carte Blanche for Creatives
Luerzer's Archive

Client: McDonald's
Agency: Cossette
Creative Director: Michael Milardo
Art Director: Grace Cho
Copywriter: Cameron Spires