This digital billboard pulls real-time weather data, displaying the current temperature using the most appropriate McCafe beverage. As the day gets hotter, the featured drink becomes colder, showing that there's always a perfect McCafe beverage for this very moment.
Grand Prize Winner, Carte Blanche for Creatives
Creative Director: Michael Milardo
Art Director: Grace Cho
Illustrator: Grace Cho
Copywriter: Cameron Spires
Account Director: Melissa Guillergan