Ronald McDonald House wanted to share the stories of the families living in the House, while also dispelling the perception (from their donor research) that a donation needed to be greater than $75 in order to help. So, we used the crowdfunding platform, GoFundMe, in an innovative way. Instead of creating one crowdfunding project with a huge fund goal, we partnered with GoFundMe to create a landing page, featuring 73 projects (all tiny fund goals) that told the story of all 73 families staying in the 73 rooms of the Ronald McDonald House. 

CLIENT: Ronald McDonald House
CD: Michael Milardo
ACD: Pierre Chan
AD: Grace Cho
CW: Pierre Chan, Cam Spires
ILL: Adela Kang