FEEL THE KABAM
Kabam, a mobile gaming company, needed a brand refresh that gamers could connect to. After analyzing people while they played, we discovered they all experienced the same range of emotions. Calm, frustration, anticipation, rage, triumph and joy, so we used these as the foundation for our new brand.
My role: As the art director for the internal launch pieces, I storyboarded and art directed the launch video, and designed the beer labels.
ECD: Katie Ainsworth
CD: Pierre Chan
CD: Lisa Nakamura
AD: Grace Cho
CW: Mark Wilson
DESIGNER: Carling Borne, Mustaali Raj