When a child is seriously ill, the specialization and equipment required for their major medical treatment aren't always available locally—meaning their family must travel to a foreign city for an undetermined amount of time. RMHBC is a charity that provides accommodation for these children and their families next door to BC Children’s Hospital. This allows the whole family to stay together during these difficult times.

This campaign illustrates the pain of being apart from your sick child, by showing how even a little distance feels much, much farther.

Luerzer's Archive
Webby Awards Honoree, Longform Advertising Video
Communication Arts Advertising Award. Single TV or online video
Marketing Awards Gold - Public Service - Television Single
Marketing Awards Bronze - Cinematography
Marketing Awards Merit - Sound Design

CLIENT: Ronald McDonald House BC & Yukon
CW: Cameron Spires
AD: Grace Cho
ECD: Michael Milardo
ACDs: Pierre Chan, Scott Schneider
Production: Common Good
Sound: Vapour
Producer: Sue Bell
Accounts: Scott Barr, Cambrea Strubin

Below is the case video for the integrated campaign.