RMHBC - FEELS LIKE FARTHER

When a child is seriously ill, the specialization and equipment required for their major medical treatment aren't always available locally—meaning their family must travel to a foreign city for an undetermined amount of time. RMHBC is a charity that provides accommodation for these children and their families next door to BC Children’s Hospital. This allows the whole family to stay together during these difficult times.

This campaign illustrates the pain of being apart from your sick child, by showing how even a little distance feels much, much farther.

Client: Ronald McDonald House BC & Yukon
Copywriter: Cameron Spires
Art Director: Grace Cho
Executive Creative Director: Michael Milardo
Associate Creative Directors: Pierre Chan, Scott Schneider
Production: Common Good
Sound: Vapour
Producer: Sue Bell